John developed a highly acclaimed Business Writing curriculum at Harvard Business School (HBS), where he taught for 5 years and which his writing program was a requirement for all 1st Year Harvard MBA Students.
He also created a Communications Program and served as Professor of Business Communication at The European School of Economics in Rome, Italy.
John has helped thousands of business people around the world learn to think analytically and communicate their ideas clearly and persuasively.
Before becoming a teacher and speaker, John was Vice President of Marketing for an Internet software company. Prior to that, John co founded & served as Creative Director at SturtevantFishbourne, an award winning, full-service advertising and marketing agency in Boston
John recieved an "International Association of Business Communicators All-Star Speaker" honor in 2009 and 2010. Today, John is a top-rated speaker at conferences and association events throughout the world.
John has acted in and directed dozens of corporate and industrial training programs and also presents onsite clear communication training at companies in every type of industry
"This workshop will make you think about your writing in a way you never have before and give you new writing skills"
Exxon Mobil Corporation
"Very, very good...should be given by all companies whose employees' writing affects their business"
Petroliam Nasional Berhad (PETRONAS)
"I have seen my writing improve immediately!I've never realized how powerful my writing can be"
- Ministry of Information, Communications & the Arts (MICA)
"I loved it! Very valuable...with tools & techniques I can apply immediately." Walt Disney Company
“John simplifies a clear and effective approach to writing with practical and useful guidelines that help eliminate unnecessary processes.” Microsoft Corporation
This is an ideal professional workshop for professionals & executives in every industry – anyone who needs to enhance or develop a clear, confident writing style - right away. Visibly enhance this professional skill and communicate clearly & effectively - free of meaningless jargon and complexity - right away
Write with intention so your words don’t obscure your ideas.
Develop a compelling business story that will engage your readers
Use persuasive writing techniques to craft powerful proposals, reports, emails, and more.
Articulate complex information clearly and concisely.
Think analytically about your business benefits from your reader’s point of view.
Develop active listening skills to identify your audience’s motivation
Use professional-quality editing and revision techniques to strengthen your writing.
Read complex documents and recognize the highest value take-aways.
Boost your creativity and insight through brainstorming.
Use the Syllogism to test your business writing logic
Identify and avoid common logical fallacies
Apply 10 email tips that compel your readers to respond
Leverage on powerful email subject lines that get your reader’s attention
Gain 7 winning ways to write proposals that sell
Discover PowerPoint essentials that will polish your presentation
Apply effective editing strategies to streamline your final documents
Know 10 pompous business words and phrases you should never use
Experience though-provoking exercises that help you remember useful grammar
Take home Multiple Intelligence strategies that let you tap into your reader’s learning style
Led by a Communications Expert flown into Asia from the United States, the Clear Writing workshop is based on a highly acclaimed & unique writing program developed & previously taught to all 1st Year MBA students at Harvard Business School (HBS).
Since 1993, this top rated course has helped thousands of business professionals around the world learn to communicate more effectively
Through proven, hands-on accelerated learning techniques, you will learn and practice the principles of analysis and argument. A vital skill you apply directly to your real life profession – writing effectively to convince others to do something – buy a product or service, approve a budget, change a process, and many other types of business critical decisions
Through real-life business case studies, proven & proprietery hands-on exercises and assignments, you will learn clear, practical ways to think analytically and form a logical, persuasive argument to support the rapid transformation of your writing quality and objectivity and win over your target readers - right away.
Gain a powerful and effective writing methodology and discard tedious, time-consuming writing habits you’ve developed since childhood.
Obtain analytical thinking techniques developed at Harvard Business School which will facilitate writing that is both objective & result-oriented
Discover how to ask probing, insightful questions that uncover your reader’s perceptions and will empower your writing to relate directly to their needs & concerns
Participate in exercises designed to awaken your active-listening skills and enable you to write material that is immediately relevant and attractive to your target audience.
Tap into your own experiences and perspective to develop a unique voice that will appeal to your designated readers
Take back a structured & logical writing template so dynamic, you can apply your new writing skills right-away and communicate clearly & effectively to any audience or in any scenario
Session 1 Clear Writing Essentials
The key to clear writing is to lose bad writing habits and embrace a new approach that focuses on the principles of Persuasive Writing. Participants will read a business case study and begin the analytical thinking process.
Session 2 Analytical Thinking
The most common mistake business people make is to begin writing without planning. In many companies, business goals focus on time – getting things done quickly – rather than getting things done effectively. Unfortunately, this approach nearly always leads to poor communication and unproductive relationships between managers, staff, clients, and colleagues.
Workshop participants will learn how to examine their messages and topics, analyze options, choose a customer-focused strategy, organize their ideas, and communicate powerfully and persuasively
Session 3 Analysis Exercises
Participants will complete a series of exercises designed to help them examine a situation thoroughly, and ask the insightful questions.
Session 4 Practical On-Site Assignment
Participants will read a given assignment and accompanying article. They will analyze a given scenario, develop ideas, and produce an effective outline.
Session 5 Persuasive Writing
Participants will learn the essential skills of persuasive writing. These skills will help them plan, structure, and write documents that achieve their desired results.
Participants will learn how to structure an argument, introduce facts, support claims, and make clear recommendations – all essential to persuasive business writing. Using the ideas they generated in their group exercise, each participant will craft a persuasive argument outline.
Participants analyze a given business situation and discuss an outline for an effective argument.
Session 6 Grammar & Mechanics
Now that participants understand how to plan their writing, they’ll learn how to craft clear, persuasive ideas and eliminate embarrassing and costly writing mistakes.
We’ll look at good and bad examples of style, structure, word choice, and clarity, and we’ll practice transforming confusing writing into clear writing.
Session 7 Analysis Exercises
Each participant will determine purpose, audience, and expected outcome, and write a persuasive document with a clear recommendation. John will guide you through the writing process and help you apply what you learned.
Session 8 Professional Critiques & Q&A
Critiques and Q & A We’ll read the papers and talk about how each participant approached the assignment. Participants will reinforce their skills and help each other through peer critiques