Led by a Communications Expert flown into Asia from the United States, the Clear Writing workshop is based on a highly acclaimed & unique writing program developed & previously taught to all 1st Year MBA students at Harvard Business School (HBS).

Since 1993, this top rated course has helped thousands of business professionals around the world learn to communicate more effectively

Through proven, hands-on accelerated learning techniques, you will learn and practice the principles of analysis and argument. A vital skill you apply directly to your real life profession – writing effectively to convince others to do something – buy a product or service, approve a budget, change a process, and many other types of business critical decisions

Through real-life business case studies, proven & proprietery hands-on exercises and assignments, you will learn clear, practical ways to think analytically and form a logical, persuasive argument to support the rapid transformation of your writing quality and objectivity and win over your target readers - right away.

Gain a powerful and effective writing methodology and discard tedious, time-consuming writing habits you’ve developed since childhood.

Obtain analytical thinking techniques developed at Harvard Business School which will facilitate writing that is both  objective & result-oriented

Discover how to ask probing, insightful questions that uncover your reader’s perceptions and will empower your writing to relate directly to their needs & concerns

Participate in exercises designed to awaken your active-listening skills and enable you to write material that is immediately relevant and attractive to your target audience.

Tap into your own experiences and perspective to develop a unique voice that will appeal to your designated readers

Take back a structured & logical writing template so dynamic, you can apply your new writing skills right-away and communicate clearly & effectively to any audience or in any scenario

Session 1 Clear Writing Essentials

The key to clear writing is to lose bad writing habits and embrace a new approach that focuses on the principles of  Persuasive Writing. Participants will read a business case study and begin the analytical thinking process.  

Session 2 Analytical Thinking

The most common mistake business people make is to begin writing without planning. In many companies, business goals focus on time – getting things done quickly – rather than getting things done effectively. Unfortunately, this approach nearly always leads to  poor communication and unproductive relationships between  managers, staff, clients, and colleagues.

Workshop participants will learn how to examine their messages  and topics, analyze options, choose a customer-focused strategy, organize their ideas, and communicate powerfully and persuasively


Session 3 Analysis Exercises

Participants will complete a series of exercises designed to help them examine a situation thoroughly, and ask the insightful questions.


Session 4 Practical On-Site Assignment

Participants will read a given assignment and accompanying article. They will analyze a given scenario, develop ideas, and  produce an effective outline.


Session 5 Persuasive Writing

Participants will learn the essential skills of persuasive  writing. These skills will help them plan, structure, and write documents that achieve their desired results.

Argument structure
Participants will learn how to structure an argument, introduce facts, support claims, and make clear recommendations – all  essential to persuasive business writing. Using the ideas they generated in their group exercise, each participant will craft a persuasive argument outline.

Argument Exercise
Participants analyze a given business situation and discuss an outline for an effective argument.

Session 6 Grammar & Mechanics

Now that participants understand how to plan their writing, they’ll learn how to craft clear, persuasive ideas and eliminate  embarrassing and costly writing mistakes.

Revision exercises
We’ll look at good and bad examples of style, structure, word choice, and clarity, and we’ll practice transforming  confusing writing into clear writing.


Session 7 Analysis Exercises

Each participant will determine purpose, audience, and expected outcome, and write a persuasive document with a clear  recommendation. John will guide you through the writing process and help you apply what you learned.


Session 8 Professional Critiques & Q&A

Critiques and Q & A We’ll read the papers and talk about how  each participant approached the assignment. Participants will  reinforce their skills and help each other through peer critiques